But judging by her new single ‘Say My Name’, that could change in an instant. The first taster of her upcoming record oozes confidence and a star power that is ready to permeate and resonate with a wider audience. Get ready for the age of Tove.
“There’s a reason why so much music is about sex and love. It is linked to one’s worst and best experiences. I have not written about love before because I didn’t want to write another love song. But I have changed. I am tired of being angry, right now I just need to make music that makes me feel good,” Tove says of the track.
“The stronger I sing, the less I can affect the song. The more quiet I sing, the greater the differences will be in the tone and texture. A lot of people are afraid to talk loudly, but there is a strength to talking quietly – people really have to listen to you. There’s no need to try to be a man in a man’s world.” Review By Thomas Smith (NME)
Listen to "Say My Name" http://spoti.fi/2opWQ97
Director: Daniel Skoglund
Producer: Tim Mardell
Prod. Manager: William Tornwall
Executive Producer: Petur Mogensen
ACNE
DOP: David Grehn
Set Designer: Nicke Lund
Stylist: Selam Fessahaye
Hair & Makeup: Jessica Krage
Editor: Stefan Ström
Post: Chimney
Song written by Tove Styrke, Elof Loelv & Tinashe "T Collar" Sibanda
Song produced by Elof Loelv
Song published by Sony/ATV Music Publishing Scandinavia AB, MXM Publishing(adm by Kobalt), Songs Of Zimbabwe/Where Da Kasz At (BMI)
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Web: www.tovestyrkemusic.com
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