Ultra Music Founder Patrick Moxey on Dance Music Going Mainstream and OMI's Global Success
The record was originally released under Neser, an independent label founded by her manager, Faton Shoshi. "As soon as the YouTube posting started to pop, we were basically enthralled with this new artist," Moxey says. Watch the music video below:
“Bonbon” swiftly went viral on the platform, hauling in over 30 million views. Piloted by a reggae aesthetic akin to Major Lazer, Istrefi’s voice drew frequent comparisons to pop stars Rihanna and Sia. Now You Can Listen The Remix Version By Luca Schreiner.
Era Istrefi - Bonbon EP is out now! http://smarturl.it/BonbonEP
Subscribe to Ultra Music - https://www.youtube.com/subscription_center?add_user=ultrarecords